Search traffic filled the top of the funnel. Content captured intent. Retargeting did the rest. That assumption is now broken. AI didn’t “disrupt SEO.” It removed the click.

Many of us are asking this. It can be an unsettling feeling. I am no exception, until I started using it on a daily basis.

With Google announcing AI availability to all of its users and the answers to our questions being served without digging into multiple links