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AI Is Breaking the Funnel. Here’s What Demand Gen Looks Like When Search Traffic Disappears.
Search traffic filled the top of the funnel. Content captured intent. Retargeting did the rest.
That assumption is now broken. AI didn’t “disrupt SEO.” It removed the click.
Ana Milevskaja
Feb 22 min read


B2B Influencer Marketing Is the New Frontier for B2B SaaS
Whether you’re a large enterprise or a small startup, standing out from the noise is harder than ever. AI slop is real and it’s making B2B buyers more cautious about who and what they trust. That’s where B2B influencer marketing comes in.
Ana Milevskaja
Jan 201 min read


Demand generation struggle: Your funnel isn’t broken. Your buyer has changed.
If your MQL-to-opportunity conversion is dropping, ABM campaigns aren't performing, or if your paid campaigns aren’t hitting like they...
Ana Milevskaja
Jun 3, 20251 min read


What does AI-powered search mean for demand generation?
With Google announcing AI availability to all of its users and the answers to our questions being served without digging into multiple links
Ana Milevskaja
Jul 2, 20242 min read
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