Why Messaging Should Be Top Priority for Your Business

Messaging makes or breaks your business. If you don’t get it right, you will struggle on all fronts of the business: producing pipeline, closing business, and keeping customers engaged.

Some of the biggest culprits of poor messaging include: 

• Using jargon that makes your messaging stand out but nobody understands it. 

• Being so generic and high level that it doesn’t reflect what your business is about and what your unique value prop is.

• Focusing on a single buyer role instead of addressing the entire buying group, which includes multiple stakeholders with varied responsibilities.

You should interview your internal subject matter experts, your partners and customers, and pull out the nuggets that will make your messaging relatable and unique.

Use Perplexity, ChatGPT, or other AI tools to support crafting your story. It’s the fastest and easiest way to collect competitive intel, ideas and initial versions of your messaging.

Test your messaging and make sure it comes across the way you envisioned. 

Every quarter, speak with your sales, CSMs and partner teams to see if it still resonates and gets you a seat at the table with your target buyer.

What are your secrets to crafting compelling product messaging? How do you stay relatable to the entire buying group?

#gotomarketstrategy

#messagingandpositioning

#demandgeneration